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Dec 14 The first thing one sees on entering Guerlain's perfume shop in Paris' Champs Elysees is the French brand's exclusive collection - Les Parisiennes - which costs 200 euros ($250) a bottle and is sold only in a few dozen shops around the world.

Les Parisiennes and other limited editions are Guerlain's answer to the myriad small, niche perfume brands invading the $26-billion fragrance industry and starting to steal market share from big labels.

Niche brands take up increasingly more shelf spac...

January 26, 2016

'Fess up. Have you occasionally heard the term "niche" thrown around in perfume-related banter, and not entirely understood what it means? Well, there's no shame in it at all … we hope to clarify a term that has now become an industry buzzword.

What is Niche?

The Fragrance Foundation (FiFi) once categorized fragrances as "niche" or "mainstream" based on the number of doors they were supported in (that is, the number of retail outlets stocking a specific scent or brand). This would generally me...

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Big perfume makers smell threat from niche scents

January 26, 2016

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