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Introducing NUR Collection by ARIAZ
ÄRIÂZ is a modern French-Oriental fragrance house rooted in Arabian mastery and crafted for today’s expressive generation. Each creation blends haute couture artistry with contemporary clean-beauty innovation, resulting in scents that are hydrating, long-lasting, and uniquely layerable. Proudly made in the UAE, ÄRIÂZ offers a captivating collection of bold, glamorous, and indulgent fragrances designed to resonate with every lifestyle. From striking packaging to meticulously balanced compositions, every ÄRIÂZ piece is built with unmatched quality and signature characteran invitation to elevate identity, confidence, and personal style.
THE STORY
Born from two decades of mastery in Arabian fragrance, ÄRIÂZ is built for a new generation—bold, expressive, creative, and deeply connected. We didn’t just want to launch a perfume brand. We set out to create a universe of identity, confidence, and clean beauty that lives close to the skin, and even closer to the soul.
Revolutionize the way fragrance feel hydrating, long-lasting, and better for your skin (no alcohol sting here). Make scent layering a mood tool. A transformation ritual. A personal power-up.
Give back with every bottle purchased, we help nourish children globally through accredited charities like UNICEF and Rise Against Hunger.
THE SUCCESS
Across all regions, four signature references have rapidly become top sellers and category leaders:
RIZZ – The Cult Favorite
Confident, magnetic, and made for turning heads.
LITT – The Viral Bestseller
Fresh, luminous energy for everyday elevation.
ZENITH – The Peak of Refinement
A sophisticated balance of cool woods and soft aromatics.
LEGEND – The Modern Classic
A timeless, wearable signature with universal appeal.
These hero fragrances are exclusively retailed by TFO and now available in 50+ flagship stores across the United States, driving strong brand awareness and accelerating national demand.
BRAND PLATFORM
ÄRIÂZ is built on a foundation of professionalism, partnership, and world-class brand support.
We showcase our collections at leading global trade events, combining innovation, precision, and immersive brand storytelling to captivate audiences.
Behind every exhibition and every order is a dedicated team experts in fragrance, logistics, retail support, and merchandising always available to assist, guide, and empower our partners. From onboarding to in-store execution, the ÄRIÂZ team stands ready with professionalism, hospitality, and hands-on support.